Cristina Principe
Cristina Principe is an Italian-British director, copywriter, and creative currently based in Italy.
With a psychology master's degree from Florence University, she is deeply interested in the intricate threads of human behavior, social phenomena, and marketing communication, bringing visions to the screen with a blend of creativity and strategic storytelling.
Her diverse commercial portfolio spans international TV commercials, online campaigns, corporate films, and documentary filmmaking, showcasing her deep passion for human stories. Among her recent documentary projects are Tesi: A Film About Riccardo, which won Best Short Documentary at the New York Tri-State Film Festival, and Campo Libero, an inspiring exploration of the Fiorentina blind baseball team.
Starting from the electronic music scene working alongside prominent European communication company Elephant Studio, she has produced and shot videos for Mixmag, Zalando, McArturGlen, and Polimoda, blending the dazzling worlds of fashion and music.
She is the director and writer for global toy commercials, working for a major international leader in the arena of toy advertising, Diaframma.
Her clients include top-tier names like Mattel, MGA Entertainment, Zuru, VTECH, Jazwares, Zapf Creations, Goliath Games, Headstart, Boti, YuMe, Eolotoys, and numerous others. Her role extends beyond conventional boundaries, encompassing the entire spectrum of the creative process, from screenwriting and songwriting to overseeing the final editing.
She is currently at the forefront of strategic communication development for projects backed by the EU Commission, such as Surprise and the Marie project.
